Race Your Town localizes your childhood race games by basing them on your hometown (or any other location you wish to play at). Amit Bhandari explains that since the reach of racing games is already 13 million today, it is relatively easy for the app to pull existing race gamers by providing the app free but with tempting in-app purchases such as maps, vehicles and unlocks. The app also includes product placement within the game (such as branded vehicles) and in-app online ads such as popups.