The concept behind nLocate is location location location: Deepen Chagain stresses on the need to find solutions for Nepali people's location woes. The growing need for locating useful local resources such as restaurants, ATMs etc. has provided the app the opportunity to team up with agreeing customers such as MEGA Bank, NIBL, Himalayan Bank, Hyundai and SastoDeal.

The team looks forward to gaining more users, building key partnerships, tech advancement and customer acquisition. Their marketing strategy consists of word of mouth marketing, online media marketing, partnerships, newspapers and other conventional methods of marketing.